Direct mail is still one of the most effective ways to reach customers. While email has the lowest cost per acquisition when house lists are used, direct mail response rates are far better in comparison, according the Direct Marketing Association. In fact, direct mail response rates outperform all digital channels combined: 3.2% versus 0.62% with…
Variable data printing (VDP) allows you to craft customized copy and information to grab your reader’s attention based on their interests, buying habits and other factors. With personalized, relevant messaging, you can improve response rates, increase engagement and gain greater ROI. In fact, recent research shows that 86% of consumers say personalization plays a role…
A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. To help keep yours healthy and growing, consider the following…
Today, marketers can’t afford to waste time or money reaching out to prospects that have little chance of becoming buyers. Using your house file, you can take the basic information you have about your best business or consumer customers and add demographic information to help strengthen your targeted mailing lists. Essentially, by dissecting this information,…
According to the Direct Mail Association, targeted B2B direct mail marketing boasts an impressive 4.4% response rate. Even more compelling, the DMA also revealed that 65% of buyers of all ages have made a purchase as a result of direct mail. To uncover the response rate potential of your next B2B direct mail marketing campaign,…
