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Archive for the ‘Design’ Category

How to Captivate Your Audience with Visual Storytelling

How to Captivate Your Audience with Visual Storytelling
Eight seconds. According to research, that’s how long marketers have to capture their audience’s attention before something else catches their eye and steals their focus away. To compete with all the other content fighting for attention, it’s time to ramp up your visual storytelling. Just think, content with relevant images gets 94% more views than…

Build Customer Trust with Compelling Content and Creative Direct Mail Design

Build Customer Trust with Compelling Content and Creative Direct Mail Design
Direct mail marketing provides businesses with the opportunity to build customer trust through compelling content and creative direct mail design. But, what if the direct mail you are sending out is perceived as untrustworthy? In a recent Target Marketing Magazine blog post, the top five reasons why people might not trust your direct mail marketing…

Mood Plus Attitude: 2016 Pantone Color of the Year

Mood Plus Attitude: 2016 Pantone Color of the Year
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…