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Archive for the ‘Content Marketing’ Category

Effective Content Marketing Tips that Can Help Build Your Brand

Effective Content Marketing Tips that Can Help Build Your Brand
Content marketing is a valuable tool for generating leads and building brand awareness. In fact, a recent study showed that 45% of a brand’s image can be attributed to what it says, and how it says it. If you are a small or medium-sized business looking to build your brand, consider the following content marketing…

Just Generating Content or Aiming to Write Well?

Just Generating Content or Aiming to Write Well?
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…