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Archive for the ‘Branding’ Category

Ways to Use Promotional Products as Employee Appreciation Gifts

Ways to Use Promotional Products as Employee Appreciation Gifts
If you're looking for ways to increase engagement and boost morale, take your best-performing and loyal employees and show them that their good work is valued with employee appreciation gifts. This effort can lead to increased satisfaction, reduced turnover rates and motivation to maintain or improve their good work. In fact, a 2015 Employee Recognition…

Three Ways Color Psychology Can Influence Consumers

Three Ways Color Psychology Can Influence Consumers
Color has the power to influence moods and inner feelings, making it an influential factor in buying patterns. Color psychology research has reinforced that 60% of the time, consumers will decide if they are attracted or not to a message based on color alone. So, when it comes to promoting a sale or a particular…

Building a Strong Brand For Your Business

Building a Strong Brand For Your Business
Building a strong brand not only differentiates you from your competitors, but also helps to build trust with your existing and prospective customers. Dave Taylor, founder of Taylor Brand Group, mentions in his article, “5 Reasons Why Your Brand May Be Your Company’s Most Important Asset,” that your brand is one of the few elements…

The Importance of Brand Consistency Across Marketing Communications

The Importance of Brand Consistency Across Marketing Communications
When it comes to getting the word out about your company and the goods or services you provide, the importance of brand consistency should always be considered. If you don’t use the same branding across the board, you run the risk of diluting your brand and confusing potential customers. Lack of consistent branding also lowers…

Consistent Brand Messaging is the Key to Your Customer’s Heart

Consistent Brand Messaging is the Key to Your Customer’s Heart
Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter you through social media, a Google search or they…