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The Insty-Prints Plymouth Blog

Four Tips for Managing Email Unsubscribes

While each and every person that opts in to your email list is important to your overall email marketing campaign, the time will come when some will want to leave. Though losing a piece of your audience may not be ideal, each unsubscribe can give you valuable feedback to improve the content and quality of…


Digital Trends to Follow When Marketing to Millennials

The massive surge of Generation Y as powerful buyers in the marketplace has forced businesses and industries alike to re-examine everything they thought they knew about marketing to millennials. With more than 80 million millennials currently living in the U.S. and an annual buying power of $200 billion, this lucrative market is nearly impossible to…


Leave a Lasting Impression with Logoed Merchandise

Logoed merchandise can be an essential part of a business’s marketing and branding strategy, and for good reason. Attention grabbing and useful promotional products can leave lasting impressions and can drive interest to your business. Consider this: a study conducted by Promotional Products Association International (PPAI) revealed that 55% of people had done business with…


Boost your Email Marketing Efforts with Effective Subject Lines

With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…


How Effective Video Marketing Can Attract Qualified Leads

If video marketing isn’t yet part of your overall marketing strategy, there’s ample evidence it should be. In the past year, 70% of marketing professionals reported that videos converted better than any other medium. Videos can engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto revealed 73% of people…