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Top Trends to Consider for Your 2017 Marketing Plan


By Tiffany Moss

The end of the year is near, which means it’s time to reflect on the past and prepare for the future with a marketing plan update.
The marketing world is vast and complex with dozens of channels and strategies that can be used to gain brand awareness, attract and nurture leads, and convert prospects to sales.

marketing plan

But, developing a winning plan demands researching your target market, identifying the most effective channels, creating a solid distribution and outreach plan, and of course, setting clear goals and processes for measuring its success.

According to this Direct Mail Association (DMA) article, information travels at the speed of light with all the new technologies at consumers’ fingertips. Of their seven insights, their first tip is to market to your customers, especially millennials, in-store.
Consider that 80% of millennials use their phones in-store, and 74% of millennials are willing to receive location-based mobile alerts. This gives marketers a huge opportunity to provide relevant offers to their customers directly to their phones.

Another insight from the DMA? Double down on video next year. Sixty-nine percent (69%) of marketers say their budget for video content is “increasing” or “significantly increasing.” Even more, four times as many consumers prefer digestible video content.

Consider their additional trends and insights as you map out your plan for 2017.

Ready to ramp up your marketing plan with fresh ideas? Let Insty-Prints know. We can help you reach and engage with your target markets.