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Archive for October, 2016

Turn Heads with Strategic Promotional Products

Turn Heads with Strategic Promotional Products
Using promotional products as a marketing strategy is becoming more and more popular. And why not? Strategic promotional products are more cost-effective than most forms of advertising according to the Advertising Specialty Institute. Plus, 65% of marketer’s call them always or mostly effective as an advertising medium, says Promotional Products Association International. When it comes…

Say ‘Thank You’ to Employees with Year-End Logo Gifts

Say ‘Thank You’ to Employees with Year-End Logo Gifts
Your employees play a big part in your business’s success story, so understandably you want to make them feel appreciated. Memorable logo gifts are a great way to show that they are valued and to say thanks for all they do year-round. Plus, taking the time to recognize hard-working staff can go a long way,…

Four Ways to Approach Companies for Nonprofit Sponsorships

Four Ways to Approach Companies for Nonprofit Sponsorships
The partnerships created through nonprofit sponsorships are a two-way street. They provide monetary support to nonprofit organizations, and in return, provide companies with positive publicity for supporting a good cause, potentially leading to a boost in sales. In fact, a Cone Communications study revealed 91% of global consumers are likely to switch brands to one…

Key Considerations When Updating your Marketing Strategy Plan

Key Considerations When Updating your Marketing Strategy Plan
As your business matures so should your marketing strategy plan. Periodically taking the time to refresh it can help ensure you’re targeting the right people, with the right message, while also maximizing each marketing dollar spent. Fact is, marketing continues to change at a lightning speed and business are quickly needing to adapt. An estimated…