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Archive for July, 2016

Four Tips to Increasing Direct Mail Response Rates

Four Tips to Increasing Direct Mail Response Rates
Direct mail is still one of the most effective ways to reach customers. While email has the lowest cost per acquisition when house lists are used, direct mail response rates are far better in comparison, according the Direct Marketing Association. In fact, direct mail response rates outperform all digital channels combined: 3.2% versus 0.62% with…

Four Landing Page Design Tips to Boost Conversions

Four Landing Page Design Tips to Boost Conversions
Creating an appealing and effective landing page design is mission-critical to grab visitors’ attention and keep them on the page long enough to capture their contact information and start engaging! Whether your offer is an informational download, free demo or an event invitation, the page design and content need to be clear to get visitors…

Promoting your Nonprofit Organization with Effective Print Materials

Promoting your Nonprofit Organization with Effective Print Materials
Often challenged with modest budgets, nonprofits have to make a big impact when it comes to promoting their organization. With effective print materials, your nonprofit can open the doors of opportunity to reach donors, raise funds and generate awareness for your campaigns. So, how can you best promote your nonprofit with printed materials? Here are…

Increase Direct Mail Response Rates with Variable Data Printing

Increase Direct Mail Response Rates with Variable Data Printing
Variable data printing (VDP) allows you to craft customized copy and information to grab your reader’s attention based on their interests, buying habits and other factors. With personalized, relevant messaging, you can improve response rates, increase engagement and gain greater ROI. In fact, recent research shows that 86% of consumers say personalization plays a role…